Green Feather Online to Accelerate Growth Strategy with Symplify Partnership

iGaming News
2 min readFeb 13, 2024

Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has put pen to paper on a new agreement with online casino operator Green Feather Online.

The online casino operator manages a wide selection of successful consumer-facing sites that include Boo Casino, Mr Fortune Casino, B Casino and Galaxyno Casino. Symplify will be supporting Green Feather Online in creating another vital layer of engagement through its proprietary CRM, datahub, and multiple communication channels. There will be a special focus on email, SMS, dynamic web, web and browser push notifications.

Green Feather Online’s brands are now in a position to leverage Symplify’s Campaign and Journey builder modules, as well as full site conversion testing modules. Each will empower the brands under Green Feather Online to build customised and AI-optimised experiences for their players. This expertise in optimising marketing strategies will directly help positively drive customer satisfaction and higher lifetime value.

Symplify’s Head of Sales Christoffer Feldt-Sørensen said:

“Green Feather Online has quickly established itself as a leading online casino operator with a plethora of popular brands under its management. We’re really looking forward to implementing our cloud-based CRM and AI ecosystem to play a key role in the next stage of growth.”

Green Feather Online Operating Director, Arik Weiss, commented:

“Symplify’s unmatched skill in creating an omni-channel communication strategy will enable us to deliver on our expansive goals for the year ahead. Having a crystal clear image of the customer funnel means we can easily communicate with our audience seamlessly and accurately, allowing us to integrate multi-brand strategies and drive our commitment to excellence in the competitive online casino market.”

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